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SmartWool |
SmartWool is the U.S. pioneer of wool-based socks, apparel and accessories. More than a manufacturer, SmartWool has a commitment to community. SmartWool works to establish good business practices that focus on environmental sustainability, economic sustainability, improvement in animal welfare and social change.
Environmental Sustainability - producing SmartWool is more like borrowing a natural resource than exploiting one.
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SmartWool is the largest natural fiber based brand in the ou  tdoor industry – roughly 90 percent of
thier raw materials are natural and biodegradable
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SmartWool's raw material? 364 days of frolicking in lush grass…then a haircut!
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SmartWool is the largest single branded purchaser of NZ wool in the world – where sustainable
farming helps to maintain undeveloped lands
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SmartWool fiber production uses 3-5 times less energy than synthetic fiber production
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SmartWool chlorine - Hercosett Superwash wool processing ensures comfort with little environmental impact
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Recent research supports use of chlorine - Hercosett wool processing is the most commercially
viable/environmentally sensitive wool processing available
Economic Sustainability – SmartWool cares about their partners.
- SmartWool is the world’s first wool product manufacturer to develop seven year sourcing contracts with wool growers that ensures long term economic sustainability for thier growers
- SmartWool helped develop accreditation certification standards for livestock stewardship, environmental
responsibility, and economic and social values for their growers.
Animal Welfare - SmartWool takes care of their sheep like they take care of themselves
- SmartWool sheep are free-range and hormone free
- SmartWool provides safe, effective and responsible use of medicines and supplements to ensure animal health
- SmartWool is the world’s first wool product manufacturer to mandate wool growers to end the
controversial practice of “mulesing” sheep
Social Change - SmartWool, so much more than a fiber!
- A commitment to community - SmartWool employees enjoy the benefit of 40 hours paid time off per year to serve
the communities in which we live, work and play
- SmartWool advocacy – 10% of online sales profits and 2% of sales of SmartWool women specific “pink ribbon” socks directed bi-annually to non-profit organizations
So, no matter what color your favorite SmartWool piece is, it’s still greener than any other fiber in the world--no other outdoor manufacturer is as natural, renewable or sustainable as SmartWool.
Wool…it’s all Smartwool does!
SmartWool.
Feels Good.
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